Wednesday, December 3, 2014

lego logo


The Lego logo has been around since 1949 and is the logo for the biggest toy brick company today. The logo used to be very old and bland. Over the years it has changed drastically with the popularity it gained.

The newer logo was made to be more playful and appealing to there costumers, children. The only thing that the original design relates to the new one is the way its spelt, they basically did a rebrand, almost. It also differs because its colorful now. It basically had a total make over and is a completely different design and now is completely new. The logo shows excitement because of the reactions of children when they play with them. Lego is a Danish company which in English means play well. The logo was redesigned in 1948, 1954, and 1957 with adjustments in 1999 with a larger type face. There font was also custom made so they didn’t have legal issues.

Thursday, October 9, 2014

woops sorry mr wisard these are my notes


                                 Weight.
Heave is bold
Light is this
                              Kerning
Making spacing apleasing

sugar scull


Monday, October 6, 2014

notes thing



Red/yellow/blue.

Mixing colors

Mixing the mixed colors

darkness recids/ brightness is closer

rgb/ light generated

rgy/ pigment generated

monochrome/ tints

grey scale/ black and wight only

web rgb/ hexadecimal compatible

                                                 color paletts
different color palettes can invoke moon, location, and emotion

       color matters

used ageinsed you

75% of shit is used and sold because of packaging

pink calms you down

blue gives you know appatite